Privacy policy

Privacy Policy

This Privacy Policy explains how ASHWINI EARTHENWARE LLP and its affiliates ("we," "our," "us") collect, use, share, protect, or otherwise process your personal information through our website https://mykalash.com/ (the "Platform").

Please note that you may be able to browse certain sections of the Platform without registering. Our services and products are only available within India, and your personal data will primarily be stored and processed in India. By using the Platform, providing your information, or purchasing products or services, you agree to this Privacy Policy, the Terms of Use, and applicable product/service terms, and agree to be governed by Indian law, including data protection and privacy laws. If you do not agree, please do not use the Platform.

1. Collection of Personal Data

We collect your personal data when you interact with our Platform, services, or during other exchanges with us. Some of the information we collect includes, but is not limited to:

  • Personal data shared during registration or usage (e.g., name, date of birth, address, phone number, email).
  • Sensitive personal data, such as bank details, payment information, or biometric data, will only be collected with your consent and as required by law.

You may choose not to provide certain information, but this may limit your ability to access certain features or services on the Platform. We may also track your behavior, preferences, and other data on the Platform for analysis and improvement purposes.

2. Use of Personal Data

We use your personal data to provide the services and products you request. This includes:

  • Fulfilling and processing orders.
  • Enhancing the customer experience.
  • Informing you about offers, products, services, and updates.
  • Resolving disputes and troubleshooting problems.
  • Preventing and detecting fraud and other criminal activities.

We may also use your personal data for research, surveys, marketing, and other legitimate business purposes. You may opt out of marketing communications at any time.

3. Sharing of Personal Data

We may share your personal data with:

  • Our group companies, affiliates, and business partners to offer you services and products.
  • Third parties such as logistics partners, payment providers, and reward program operators.
  • Government agencies, law enforcement, or third parties when required by law or to protect our rights, property, or safety.

We are not responsible for the privacy practices of third-party services or platforms linked to the Platform. Please review their privacy policies before providing personal information.

4. Security of Personal Data

We take reasonable measures to protect your personal data from unauthorized access, loss, or misuse. Our security practices adhere to industry standards, including the use of secure servers. However, no data transmission over the internet is completely secure, and users accept the inherent risks associated with online data transmission.

Users are responsible for maintaining the confidentiality of their account login credentials.

5. Data Deletion and Retention

You can delete your account and associated data by accessing your account settings or contacting us for assistance. Please note that deletion may be delayed or refused if there are pending issues such as unresolved grievances or unfulfilled orders.

We retain personal data for as long as necessary to fulfill the purposes for which it was collected or as required by law. We may also retain anonymized data for analysis and research purposes.

6. Your Rights

You have the right to access, update, and rectify your personal data through the Platform’s features. You may also withdraw consent for data processing by contacting our Grievance Officer, although such requests may impact your ability to use certain services.

7. Consent

By using the Platform or providing your information, you consent to the collection, use, storage, and disclosure of your personal data in accordance with this Privacy Policy. You also consent to be contacted through SMS, email, or calls for the purposes outlined in this policy.

If you wish to withdraw your consent, please email the Grievance Officer with the subject line "Withdrawal of consent for processing personal data." We may verify your request before processing it. Please note that withdrawal of consent is not retrospective and may impact the availability of services.

8. Changes to the Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or applicable laws. Please review it periodically for updates. If significant changes are made, we will notify you as required by law.